Dubai Media Academy Launches AI-Focused Training Series
In a significant move to position Dubai as a leader in media innovation, the Dubai Media Academy has introduced a series of virtual workshops and specialized training sessions focused on artificial intelligence (AI) and its role in content creation. Scheduled for May 2026, this initiative aims to equip media professionals with advanced skills necessary for the rapidly evolving landscape of media and technology.
Strategic Vision for Media Innovation
The training series aligns with Dubai Media’s strategic aim to establish the city as a global hub for innovative and impactful content creation. By focusing on emergent technologies and media advancements, the Academy seeks to nurture a new generation of media professionals who possess the expertise to influence the future of the industry.
Comprehensive Training Tracks
The program comprises a wide range of specialized workshops led by industry experts. These sessions offer participants in-depth knowledge about the shifting role of media, which now extends beyond mere information delivery to influencing public perception and awareness. Topics covered include the transformative impact of AI on media, effective crisis communication, and the creation of shareable, high-impact content.
Key Sessions and Expert Insights
Among the highlighted sessions is “Media After AI: From Prompt Engineering to Shaping the Media Landscape,” led by Engineer Asem Galal, an advisor to the Academy. This session is designed to explore the potential of AI in reshaping media practices. Another noteworthy session is “Family and Media in Times of Crisis: Building Awareness in a Changing Environment,” conducted by media professional Doudja Ben Faraj, focusing on media’s role in family dynamics during crises.
Addressing New Media Challenges
The Academy will also delve into the challenges presented by new media through sessions like “Trend Management and Smart Content Creation: Strategies for High-Impact, Shareable Content,” led by Khalid Al Muhairi. Additionally, “Decision Engineering in the Workplace: Building Decisiveness in a Rapidly Changing World,” presented by psychologist Mirhan Dosouqi, will provide strategies for making informed decisions in dynamic environments.
Therapeutic Writing and Crisis Management
Another unique offering is “Therapeutic Writing and Its Impact on Expression and Media: From Experience to Awareness,” again led by Douja Ben Faraj, which examines the expressive potential of writing in media contexts. The series concludes with “Media Crisis Management and Countering Misinformation: Strategies for Protection and Trust Building,” delivered by Dr. Humaid Al Zaabi, focusing on maintaining credibility and trust in media reporting.
Commitment to Professional Development
Muna Busamra, the Director of Dubai Media Academy, emphasized that this training series is part of the Academy’s ongoing efforts to refine media talent and provide professionals with essential tools to meet industry demands. She noted the Academy’s ability to attract expert trainers and deliver forward-thinking content that addresses contemporary challenges while preparing professionals to innovate and engage effectively in the global media landscape.
